How to Promote your Web Site by submitting to Search Engines and how to use TITLE and Meta tags, keywords and description.
Page Contents - Web Site promotion
One of the best ways of promoting a web site is for the site to be listed on the main search engines, especially if the site is ranked so that the entry appears near the top of the list.
In order to promote a site on search engines, the web site designer must:
If you are creating a commercial site then a high ranking with search engines is a must. The following information will go a long way to achieving that success. This does not mean that the usual ways of promoting a business should be forgotten.
There are simple things you can do to promote a site. If you have created a site for your local church sports club, or pub then the provision of posters and the handing out of flyers with the web sites URL will help with promotion.
What you are about to learn is:
How to get your site onto search engine and Directory databases.
Before you submit your site must prepare your pages.
The main preparation is
Note: TITLE and META tags keywords and description are all placed within the HEAD section of your page
Good luck with your web site web page promotion and improving your ranking position.
For an example take my site Leeds site
A search on Google for either
returns the site leeds-uk.com at the top of the returned results.
A Keyword can be either:
Choosing your sites keywords
If you wanted to find your site on the WWW what word, words or phrase would you search for in a search engine. These are the keywords that you should use on your page.
Example: Assume your site is for a riding school.
Lets look at a father who is looking for riding instruction for his daughter. What keywords might he enter into a search engine:
Jot down on a bit of paper what you would use, then compare to what I have suggested.
The following are 3 possible phrases that I think may be used, "horse riding", "riding school", "riding instruction" these phrases could also be entered as individual words. or other words that could appear may be: pony, equestrian, qualified, tack, clothing, equipment and perhaps specialised terminology of which I do not have a clue but the site owner will and you can obtain a list of these from your client.
Almost certainly the father will require the establishment to be near his home and will enter some sort of area location, such as City, borough, district or county. These should all be catered for on your site.
Think of the TV quiz show "Family Fortunes" and how diverse the publics answers are to questions, the same applies when trying to select keywords that the public will use.
Ask your friends and relatives for their lists. Now compare your list to the above, highlight any words or phrases that appear on both. These are then possible better keywords.
What you now have is a rough list.
Help with the selection of these words.
Now compare your rough list with what is actually being searched for on the web. You can use a site to do this for you, part of the Google Adwords
Visit the above site and enter some of the suggested keywords, try both individual words and also phrases.
The list that is provided is the list of terms that have actual been searched for. The ones at the top of the list are used more often.
You can amend your rough list if you think this is required.
Test out some terms on the Google search engine, try
horse "riding instruction" "west yorkshire"
Find a suitable site and have a look at it's source code. See which keywords they have used, and what's in the title, description etc.
Refine and amend your rough list of keywords
Prioritise the list so that the most important are at the top.
What do you do with your keywords
Once you have your list of keywords, there are 2 things to do with them:
The position on the page is important.
Keywords should be used as soon as possible on your page i.e. near the top of the page.
Tables whether invisible (border="0") or visible upset the top to bottom flow. Regard the left column as being nearer the top, followed by the next column to the right.
By convention this puts the site menu into a spot to use keywords.
Links are important in search engines and very important in Google so in the following
META tag - Keyword
On your Web page, within the HEAD section, you enter your keywords into a META tag as follows:
<META name="keywords" content="xxx,yyy,some phrase,xxxs">
You want a sharp snappy title that contains as many of your keywords as possible. Don't list the keywords make the title readable. Usually the first several words of the title are displayed in a Search engine results, and also appear in the title bar of the browser.
The description is another META tag, of less importance than keywords. Only used by some of the engines.
The various engines often power or supply data to other engines. It is therefore useful to know these relationships to aid who you submit your site to.
Note: These relationships are changing all the time. Look for the words "powered by" or similar when using search engines.
There are many submission tools, free and paid for.
Most advice I have read is to personally submit to the main engines manually.
With some engines such as Google you only need to submit a single page, usually the home page, because the engine will follow the sites links and list the entire site.
Note that with engines that only check out a single page, only submit a few pages at a time.
Most engines dislike repeat submissions. Leave a months gap.
Submitting your site is no guarantee that you will be listed. Breaking the sites rules will not help. Unfortunately these appear to change. Check out the main engines sites for rules, tips etc.
Submitting to Directories
Usually you browse to the required sub heading then click on the Add URL button
Spend some time in selecting the correct Directory heading and Subheadings to submit to. Many directories submissions are checked by humans, and you will not be listed if your sites content is not relevent to the section of the directory that you have selected.
Ensure you submit to DMOZ
Submission URLs and Submission Tips
Use the Search engines Likes and Dislikes as tips and clues about preparing your site for submittion.
Please note that Commercial sites can not submit on a free basis to some Search Engines such as Zeal. Sometimes a site starts out as non-commercial, and could be listed at this stage.
Spammers can be barred from being indexed. Search engines reguard the following as spam.
Links to Search Engine Site Submit Pages
Once you have submitted your web page or web site, wait about a week (it can take up to 6 weeks) and check to see if you are listed. To do this go to the relevant site, use these quick links:
Keep records of your page or site submissions.
and enter your sites URL into the the search bar.
There are Web sites that specialise in finding your sites ranking once you are listed.
It can be quite difficult to find your ranking if you are are in the 100s or 1000s.
If necessary resubmit after about a month.
Once you are listed, amend your records according, then you can start to improve your position on the ranking list. You need to analyse why you are in a lower position than your competitors. One way of doing this is to look at the sites at the top of the list. Check out:
From the results obtained, improve your site accordingly
Check Site Statistics
Your host may provide statistics, but you can place a statistical counter on your pages. Once listed on search engines you will need statistics
This type of information allows you to adjust your keyword importance.
Note that if you become listed on a directory then you also obtain a link to your site from that directory, this improves your chances of your site being accepted when re submitted, of having your ranking improved.
Being listed will help you build up reciprocal links with similar sites.
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